Privacy Policy

a) Information You Provide Directly

b) Information We Collect Automatically

When you interact with our website, services, or digital tools, we automatically collect certain technical and usage data. This helps us secure the platform, improve performance, and deliver a better experience:

Device & Technical Information:

Type of device, operating system and version, browser type, IP address, and unique device identifiers.

Usage Data:

Pages you visit, time spent on site, features you use, links you click, and general navigation patterns. This helps us understand which services are most useful and where improvements are needed.

Location Information:

With your consent, we may collect approximate or precise location data (via IP address or device settings). This allows us to provide region-specific support, such as suggesting local collaborators or aligning with time zones for project delivery.

Cookies & Tracking Technologies:

We use cookies and similar technologies to analyse traffic, remember your preferences, and personalise your experience. For more details, please see Section 4 – Cookies and Tracking Technologies.

c) Information We Receive From Third Parties

In certain cases, we may receive information about you from trusted partners and service providers that support our platform and services:

Payment Providers:

To confirm and process your transactions securely, payment gateways share confirmation records with us (but never your full card details).

Advertising & Analytics Partners:

We may receive aggregated insights from analytics services (e.g., Google Analytics, Meta Ads) to help us measure performance, improve user experience, and ensure our promotions are relevant.

Cloud Storage & Collaboration Tools:

If you share project files with us via third-party services such as Google Drive, Dropbox, or WeTransfer, we collect access information and file details necessary to process your project.

Fraud Detection & Security Services:

To protect against suspicious or unauthorised activity, we may use data from fraud detection partners.

a) Delivering Services

Your information is essential for us to carry out the services you request. This includes:

• •Receiving, processing, and editing your raw video, audio, and project files
• •Applying your creative instructions and producing final outputs
• •Sharing drafts, previews, or final versions through secure channels
• •Ensuring smooth project collaboration between you and our creative team

Without this information, we cannot provide our core editing and production services.

b) Managing Your Account

We use your details to:

• •Create and maintain your Make My Vid account
• •Save your preferences (e.g., editing style, project templates)
• •Allow you to view your past projects, order history, and invoices
• •Provide secure log-in access across our website and services

This helps deliver a consistent and personalised experience every time you work with us.

c) Providing Customer Support

We process your contact details, order information, and communication history so that we can:

• •Respond to queries, requests, or complaints quickly
• •Track conversations for accuracy and quality assurance
• •Offer tailored solutions based on your past interactions and preferences.

This ensures that our support team can provide you with effective and reliable assistance.

d) Service-Related Communications

We use your contact details to send important, non-promotional notifications such as:

• •Confirmation of project submissions and payments.
• •Updates about editing progress, revisions, or delivery timelines.
• •Notifications about technical issues, service maintenance, or policy changes.

These communications are considered essential for service delivery and cannot usually be opted out of.

e) Research and Service Improvement

We analyse customer feedback, project data, and usage patterns to:

• •Identify trends in the types of services clients request
• •Improve editing workflows and turnaround times
• •Enhance our website, tools, and project management systems
• •Train our creative team using anonymised examples and feedback.

This allows us to continually refine our offerings to meet industry standards and client expectations.

f) Marketing and Promotions (with consent)

Where legally permitted and with your consent (or where you have not opted out), we may use your information to:

• •Send newsletters, promotions, and updates about our services.
• •Inform you about seasonal discounts, new features, or package deals.
• •Share case studies, success stories, or video trends relevant to your industry.

You can manage or withdraw your marketing preferences at any time by clicking “unsubscribe” in emails or contacting us at info@makemyvid.io.

g) Fraud Prevention and Security

We process your information to:

• •Verify payment details and ensure transactions are valid
• •Monitor accounts for unusual or suspicious activity.
• •Detect and prevent unauthorised access or potential misuse of our services.
• •Protect the integrity of your content and ensure your files are handled securely.

h) Legal and Regulatory Compliance

We may use your information to comply with applicable laws, regulations, and reporting obligations, including:

• •Taxation and financial reporting requirements.
• •Responding to lawful requests from government or law enforcement agencies.
• •Ensuring our services are not used for unlawful or prohibited activities.

a) Why We Use Cookies

We use cookies and tracking technologies for the following purposes:

Essential Functionality

• •To enable core features of our platform, such as secure login, account management, file uploads, and payment processing
• •Without these cookies, many parts of our service may not function properly

Performance and Analytics

• •To understand how visitors use our website (e.g., which pages are most visited, how long users stay, and what features are most popular)
• •This helps us identify technical issues, improve website performance, and enhance the user experience

Personalisation

• •To remember your preferences such as language, region, saved settings, and frequently used services
• •This ensures you don't have to re-enter details each time you use our platform

Marketing and Advertising

• •To deliver relevant promotions and offers, both on our site and across third-party platforms (e.g., Google, Meta Ads).
• •These cookies may track browsing behaviour across websites to provide you with more personalised advertising and to limit repetitive ads.

b) Types of Cookies We Use

• •Session Cookies: Temporary cookies that are deleted once you close your browser
• •Persistent Cookies: Remain on your device until they expire or are manually deleted
• •First-Party Cookies: Set directly by Make My Vid for essential site functions
• •Third-Party Cookies: Set by trusted partners such as analytics providers or advertising networks

c) Your Choices and Controls

You are in control of how cookies are used. You can:

• •Adjust your browser or device settings to block or delete cookies
• •Opt out of analytics tracking using tools like the Google Analytics Opt-out Add-on
• •Manage advertising preferences via industry programs such as Your Online Choices or Network Advertising Initiative.

Please note: if you disable certain cookies, some features of our website (such as file uploads, account login, or payment processing) may not work properly.

d) Transparency and Updates

We are committed to transparency in how we use cookies. This section may be updated from time to time to reflect changes in technology, legal requirements, or the services we provide. Updates will be posted on this page, and in some cases, we may notify you directly (e.g., via a banner or email).

For more detailed information, please refer to our Cookie Policy.

a) Types of Marketing Communications

We may contact you with the following:

• •Service Updates: Information about new features on our platform, improvements to editing tools, or additional services we offer.
• •Promotions and Discounts: Limited-time offers, seasonal discounts, referral rewards, or special bundles on editing and production services.
• •Portfolio Showcases: Examples of successful projects (with client permission) that highlight our expertise and inspire potential collaborations.
• •Industry Insights: Tips, trends, and updates in the video production and post-production industry that may benefit your creative journey.

b) Your Choice and Control

You remain in full control of how you receive marketing messages from us. You can:

• •Adjust your communication preferences in your Make My Vid account settings
• •Click the “unsubscribe” link in any promotional email you receive from us.
• •Disable push notifications via your mobile or browser settings (if applicable).
• •Contact us directly at info@makemyvid.io to update your preferences or opt out.

We will respect your preferences, and opting out of marketing communications will not affect the service-related messages you receive (such as project updates, billing, or account notifications).

c) Advertising and Personalisation

We may work with trusted partners (such as Google Ads, Meta Ads, or analytics providers) to deliver more relevant advertising. This may involve:

• •Using cookies or tracking technologies to understand your interests
• •Showing you targeted promotions across our website and third-party platforms
• •Measuring the effectiveness of our advertising campaigns

Where applicable, we will only use your information for personalised advertising if you have consented to such use.

d) Legal Basis for Marketing

Our marketing practices are carried out in line with applicable data protection laws, such as the EU GDPR, UK GDPR, and India’s Digital Personal Data Protection Act (DPDP Act).

• •We will only send you direct marketing if you have provided your consent, or where you are an existing client and have not opted out.
• •You can withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

a) Why We Use Automated Systems

We may use automated processes for the following purposes:

Fraud Detection and Prevention:

Automated tools monitor payment activity, account logins, and unusual file-sharing patterns to identify potentially fraudulent or unauthorized behaviour.

Payment Verification:

Automated checks validate that payments are genuine, secure, and consistent with previous account activity. This protects both our clients and our platform from fraudulent transactions.

Account Protection:

We use automated monitoring to detect suspicious login attempts, location mismatches, or multiple failed login attempts that may indicate unauthorized access.

File Security and Content Handling:

Automated systems scan uploaded files for malware or suspicious content to protect your projects and our servers.

Platform Performance Monitoring:

Automated monitoring tools track system performance, load times, and error reports to ensure our website and services run smoothly.

b) Impact on Your Use of the Platform

In some cases, automated decisions may:

• •Delay or block a payment if flagged as unusual or high-risk
• •Temporarily suspend account access while additional security checks are carried out
• •Restrict uploads or downloads if files are suspected of containing harmful content

These measures are in place to protect you and ensure the reliability of our services.

c) Your Rights and Manual Review

We recognise that automated systems can sometimes produce false positives. If you believe that an automated decision has wrongly affected your account, payment, or project, you have the right to request a manual review.

You can contact us at info@makemyvid.io, and our support team will review the situation and provide a resolution.

d) Legal Basis for Automated Processing

Our use of automated systems is based on:

• •Legitimate Interests: To prevent fraud, ensure secure payments, and maintain platform safety
• •Legal Obligations: To comply with anti-fraud, financial, and data protection regulations
• •Contractual Necessity: Automated tools are necessary to deliver reliable services

a) Why We Retain Data

We retain your personal data for several important reasons:

• •Legal, Regulatory, and Tax Obligations:Certain records must be kept for statutory compliance, including financial reporting and tax purposes.
• •Service History and Support: To provide you with continuity on future projects, respond to complaints, or resolve disputes.
• •Fraud Prevention: To monitor for suspicious activity, enforce our Terms & Conditions, and maintain platform safety.
• •Analytics: To analyse past usage trends and improve our services in the long term.

b) Examples of Retention Periods

To give you clarity, here are examples of how long we may retain specific categories of data:

• •Project and Payment Records: Retained for up to 6 years to comply with tax, accounting, and regulatory requirements.
• •Uploaded Files and Media: Retained only for the duration of the project and securely deleted after delivery, unless you request longer retention (e.g., extended storage for revisions or archiving).
• •Customer Reviews and Testimonials: Retained for up to 2 years to maintain accuracy and relevance for potential clients.
• •Account Information: Retained for as long as your account is active. If your account becomes inactive, certain information may be retained for up to 12 months before deletion or anonymisation.
• •Customer Support Communications: Retained for up to 3 years after the issue is resolved to assist with training, dispute resolution, and service improvements.

c) What Happens After Retention

When personal data is no longer required, we will take one of the following actions:

• •Secure Deletion: Permanently erase the data from our active and backup systems.
• •Anonymisation: Remove all identifiers so the data can no longer be linked to you.

Anonymised data may still be used for analytics, research, or service improvement.

a) Payment Providers

To process transactions securely, we work with regulated third-party payment processors such as Stripe, PayPal, Razorpay, and banking partners.

These providers handle your sensitive financial information and share with us only confirmation records of payments.

Make My Vid does not store your complete debit/credit card or bank details.

b) Cloud Storage & Hosting Providers

We rely on cloud-based services to store project files, deliver final outputs, and provide secure backups.

This includes services such as AWS, Google Drive, Dropbox, or equivalent providers.

These partners are contractually bound to protect your content and cannot use it for any other purpose.

c) Analytics & Advertising Partners

We may share limited information (such as cookies, device identifiers, or anonymised usage data) with trusted analytics and advertising providers.

This helps us measure website performance, understand user behaviour, and deliver relevant promotions.

Examples include Google Analytics, Meta Ads, and similar services.

We always implement safeguards to ensure your personal data is protected in these processes.

d) Technology & Service Providers

To operate effectively, we work with third-party service providers for:

• •IT support and security monitoring.
• •Project management and communication tools.
• •Customer support platforms.

These partners are only permitted to use your data in accordance with our instructions and solely for the purpose of providing their services to us.

e) Legal Authorities

We may disclose your personal information if required to do so by law or in response to valid legal requests from government, regulatory, or law enforcement authorities.

This includes obligations relating to fraud prevention, financial compliance, and data protection laws.

f) Business Transfers

If Make My Vid undergoes a business transition such as a merger, acquisition, or sale of assets, your personal information may be transferred to the new entity.

In such cases, your information will remain protected under the same standards described in this Privacy Policy.

a) Technical Measures

Encryption:

Sensitive information such as payment details and uploaded files are encrypted both in transit (while being sent) and at rest (while stored on our systems).

Access Controls:

Access to personal data and project files is restricted to authorised staff members who require it to perform their duties. Multi-factor authentication is used wherever possible.

Secure Servers and Firewalls:

All information is hosted on secure servers protected by firewalls and intrusion detection systems to prevent unauthorised access.

Monitoring and Auditing:

Our systems are continuously monitored for unusual or suspicious activity. We apply fraud-detection tools and conduct regular audits to maintain the integrity of our platform.

b) Organisational Measures

Employee Training:

All staff members handling personal data or client content receive training on data protection, confidentiality, and cybersecurity best practices.

Policies and Procedures:

Internal policies govern how information is collected, processed, shared, and deleted. These are reviewed regularly to ensure compliance with evolving laws and industry standards.

Third-Party Agreements:

Service providers who process data on our behalf (such as hosting or payment partners) are contractually required to maintain equivalent levels of data security.

c) Limitations

While we take strong precautions, no system or method of data transmission over the internet can be guaranteed 100% secure. You acknowledge that information you send to us online is done at your own risk.

Once we receive your data, we apply strict procedures and security features to try to prevent unauthorised access. If a security breach occurs, we will act swiftly, investigate thoroughly, and notify you where required by law.

a) Right of Access

You have the right to request confirmation of whether we hold personal data about you. If we do, you may request a copy of the information along with details about how we use it.

b) Right to Rectification (Correction)

If any of your personal details are inaccurate, incomplete, or outdated, you can request that we correct or update them.

c) Right to Erasure ("Right to be Forgotten")

You may request deletion of your personal information in certain circumstances, such as:

• •When the information is no longer necessary for the purposes it was collected.
• •When you withdraw consent (where processing was based on consent).
• •When you object to processing and we have no overriding legitimate reason to continue.

d) Right to Restrict Processing

You can ask us to limit the way we process your data, for example:

• •While a dispute is being resolved.
• •If you contest the accuracy of the information.

e) Right to Object

You have the right to object to our processing of your personal information where it is based on legitimate interests, including processing for direct marketing purposes. If you object to direct marketing, we will stop sending you promotional communications immediately.

f) Right to Data Portability

You can request that we transfer your personal data to you or to another service provider in a structured, commonly used, and machine-readable format, where technically feasible. This applies to data processed with your consent or under a contract.

g) Right to Withdraw Consent

Where our processing relies on your consent (e.g., for marketing emails), you may withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing carried out before the withdrawal.

h) Right to Lodge a Complaint

You have the right to lodge a complaint with a data protection authority if you are unhappy with how we handle your personal information.

• •India: Data Protection Board under the DPDP Act.
• •UK: Information Commissioner's Office (ICO).
• •EU: Your local supervisory authority.

How to Exercise Your Rights

To exercise any of the above rights, please contact us at:

info@makemyvid.io

We may need to verify your identity before fulfilling your request to ensure the security of your data. We aim to respond within 30 days, although this may be extended in complex cases.

• •Changes in our business practices or services.
• •Updates to legal or regulatory requirements.
• •Improvements in how we protect your data.

a) How We Will Notify You

Minor Updates:

For small changes (e.g., clarifications or formatting adjustments), we will update the "Effective Date" at the top of this page and publish the new version on our website.

Significant Changes:

For major changes (e.g., new ways we process data, additional sharing with partners, or expanded user rights), we will notify you in advance through:

• •Email communications (if you have an active account).
• •A notice on our website or platform.
• •Other appropriate channels, where required by law.

b) Your Responsibility to Stay Informed

We encourage you to review this Privacy Policy regularly to stay informed about how we collect, use, and protect your information.

By continuing to use our services after updates are posted, you agree to the revised Privacy Policy.